Twitter. Facebook. Linkedin. We all know the names, but have we figured out the game when it comes to using new media tools for the business of corporate travel?
An online survey of travel management professionals conducted last month by AirPlus International revealed a connection between personal and professional use of social media sites. While more than 71 percent of respondents indicated that they personally participate in a social media platform and/or blog community, it’s encouraging to report that slightly more than 65 percent said that these sites could or already have added value to their business.
According to Nielsen’s “Global Faces and Networked Places” study released in March, 67 percent of Web users around the world are plugged into at least one social networking or blog site and one out of every 11 minutes spent online is dedicated to use of new media. Perhaps surprisingly, the fastest growing user group for new media sites as a whole is the 35 to 49 year olds, business travelers among them.
For more results, click here:
Airplus…The Wire May 2009 (PDF, 225KB)
Additional resources:
10 Social Media Travel Tools – Harvard Business Publishing
http://blogs.harvardbusiness.org/cs/2009/03/10_social_media_travel_tools.html
Business Travel Hooks Onto Web – gulfnews.com
http://archive.gulfnews.com/articles/09/04/29/10308554.htm
Social Networking’s New Global Footprint* — Nielsen Wire
http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/
Loading ...
Tell a friend
Loading ...
May 11th, 2009 at 17:46 PM
I believe we will find ourselves in a total convergence using all forms of media (some more, some less) but all will go online. I believe our focus should not be on emerging technologies but rather on emerging cultural practices. Right now, social networks and search engines provide growth. Later as we continue to emerge into total convergence we will see the telecoms and media companies forming what we will call telemedia companies. TravelTalkMEDIA is poised to ride this important wave.
Bottom line: ATTENTION is the new currency
Wherever attention flows, money will follow.
Google’s president of China operations, Kai Fu Lee, is quoted as saying: ‘Mutual Interest rather than Monopoly is the key to sustainable growth.”
In other words, collaboration is key word for future of media